The Important Difference Between Marketing, Selling and Advertising

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of new clients is a whole other challenge. Most business owners aren’t fully aware of the difference between advertising and marketing.

Let’s take some of the mystery out of the practices.

One of the most misunderstood aspects of the process is the distinctions between: marketing, advertising and selling:

Marketing: is the overall collection of tools used to build your business. Marketing has one overall objective – to drive clients through the process of noticing your business, purchasing from your business, enjoying the products or services of your business successfully enough to tell their friends and family and come back for more if applicable.

Some of the tools of marketing include:

1. Advertising

2. Public Relations

3. Direct Mail

4. Personal Sales

5. Internet

6. Print Promotions

7. Education

Advertising: Advertising doesn’t sell to your audience, it is a tool similar to the male ostrich tail; its job is to get you noticed for the specific things you do well. Advertising promotes the distinguishing features, benefits and advantages of your offer to a wide market. The goal of advertising is to bring in valuable leads for the selling process to take place.

I’ve sold Yellow Page advertising to business owners who initially felt that Yellow Page ads brought a lot of callers who were just shopping around. They didn’t want to waste time with “looky loo’s”.

If someone takes the time to make a phone call or send you an email regarding your product or service, why treat them with disdain? These folks are looking for the right answers to their problems. Even more important, they each know about 250 other people personally. Each opportunity to make a connection or a sale should be treated as equally important.

Selling: Once advertising has attracted the potential buyer, the selling process takes over. This is done either by personal sales or the use of point of purchase materials (ie., a store display, video demonstration etc.). Selling should come into play after a prospect has been determined to be right for the product or service.

The mystery and confusion begins when a business owner must decide what tools to use in the process of client acquisition. To whom should you advertise? Where should you advertise and why? How do you advertise? What kind of return should I expect to make on my advertising program? When do I use the other tools of marketing to bolster my advertising program? What should my ratio be between advertising and selling?

To whom should you advertise? Let’s be very clear about this one. You should never put a single dollar into advertising until you know who you will eventually sell your product or service to. You should not even be in business if you have no clue who you want to do business with.

Marketing is used to identify your ideal market. Sure, you may not get 100% of your ideal market, but if you know who will most likely benefit from what you have to sell or service, you can get more of them.

For example, if you’re a chiropractor in a big city, your ideal market might be the couple in their late 40’s to early 60’s that’re health conscious and active. They are looking to stay fit and are open to CAM’s (Complimentary and alternative medicines.). They may have an unfavorable view of the current healthcare system and wish to take a proactive approach to health maintenance. So let’s say after determining your ideal market, you identify 15,000 of them in your market region. So now you have 15,000 likely prospects to reach on a regular basis.

Where should you advertise and why? If you wanted to find a 34 year old Buddhist from Cambodia where would you look for one? The question may seem a bit silly but you know that you wouldn’t start by going to all the mosques in the area.

Sometimes you do have to eliminate all the unlikely places to search until you get to the most likely ones.

You must, of course choose the targets of your ad programs based on how many of your intended prospects will likely see your message. If the local health club in your area has a demographic membership of over 3,000 45 to 65 year olds, you might want to advertise in their monthly newsletter. If they don’t have a newsletter, you may want to sponsor one for them.

Remember the “The best place to go fishing is where the fish are biting”. Take the time to know about your target audience and their buying habits.

How do you advertise? Imagine that your very expensive Mercedes breaks down and the mechanic says that it’s your fuel pump. He needs to change it so he’s going to take a blow torch and cut through your hood, crack open your engine block and then replace the fuel pump. Once he’s done, he’ll weld all the parts back together and get your vehicle back to you.

Would you give this guy the OK to go to work on your vehicle? Of course you wouldn’t. Once you determine what you need to do, you have to be careful about how you execute the solution.

Coming back to our chiropractor, if he finds that the best way to reach the 15,000 couples ages 45 to 65 in his area is through the Yellow Pages; then he needs to decide if it’s cost effective, timely and competitive.

The goal now is to figure out the best way to reach all or most of those 15,000 ideal prospects.

Will he get comparable results from the repeated exposure in the health club newsletter where he’ll have a captive audience and no competition?

There’s no reason not to use both the Yellow Pages and the health club newsletter if they pull their weight economically. The goal of advertising is to gain valuable leads for the selling process to take place.

What kind of return should I expect to make on my advertising program? My answer to my clients to this question is usually a shocker; the answer is a big fat zero (0). How can a business owner spend so much money on advertising and expect no money in return?

This is the basis of the confusion between marketing, advertising and selling. Advertising’s value in the marketing mix is in lead generation. When properly used as such, the measurement of its effectiveness is in how many leads are generated.

This is why it’s so important to distinguish between the various tools of marketing. If our chiropractor had 20 leads coming in each day from his ad campaign and the front desk had a lousy conversion ratio, I bet that he’d blame his ad for not pulling in more clients.

Gauge your response rate when quantifying advertising results. Measure the number of leads coming in and adjust the ad copy to test for better results.

When do I use the other tools of marketing to bolster my advertising program? Advertising should never be used alone. Please remember that the average adult has to deal with over 2700 messages a day from all types of media.

Marketing should be seen as a combined effort to reach the minds and hearts of your target market. You should be using at least five of the seven tools of marketing every week. Depending on the age of your business and your business plan, you should be budgeting 10 to 15% of your estimated annual revenues for marketing. If you just opened your doors in the last five years, crank that up to 20%. There’s a reason that Pepsi and Coke spend over 400 million a year each to satisfy their shareholders bottom-line.

What should my ratio be between advertising and selling? Think of the relationship between advertising and sales as a complimentary one. If your advertising is generating a large number of leads, tailor your sales strategy to convert at least 30% of your leads while capturing all your leads for systematic follow-ups.

Keep in mind that at any given time, 3% of your market is ready to commit to your product or service. The goal is first to convert the 3% of your leads. Then to work on selling to the ones who are on the fence. Whether through personal sales, direct marketing, or point of purchase sales, your ratio will be determined by several factors, the offer, the product or service and the immediate need of the prospects and of course, price.

Don’t get too anal about the ratios. The most important thing to remember is that marketing is an inexact science. You will have to keep testing and trying for better results as the market changes.

Determine the value of a new client and the life time value of your clients. Once you do that, be sure that your marketing efforts are bringing in enough new business to cover the cost of getting new clients and that your sales efforts cover the cost of keeping you in business.

Tweak the numbers and track consistently. If your estimated marketing budget is $37,500 for the year, and your estimated revenue is $250,000 then you have a standard starting point.

At the end of the year your numbers should add up. If you haven’t made the $250,000 don’t simply blame your advertising, look at your leads list and determine if you’ve converted the required number into sales.

If you don’t have a leads list then we need to re-evaluate your purpose for advertising.

Posted in Uncategorized | Leave a comment

Using Props in Marketing

When we say the word “advertising”, it means making your business differentiated from the others. This is very clear that advertising is all about being unique and creative. Props have always been an important element to attract and make feel realistic. Props are used in many situations such as in arts, movies or theaters give a real effect. Keeping this reality in mind, different marketing managers of renowned brands agree that the use of props in marketing helps a lot in engaging audience. The basic purpose of using marketing props is that it attracts and grabs the attention of people. This is the reason that top notch brands of the world showing their creativity by using props in their marketing strategy.

Here I am going to describe key methods that can give you an idea that how as a marketing manager you can use props to correctly engage with your target market.

Set Marketing Objective:

The first thing which works as a foundation of your entire marketing strategy is to set your clear objective. This practice helps you to be specific in your goals and plan things subsequently.

Select Relevant Props

The props that you are going to select must be relevant to the marketing message. Make sure that marketing builds your brand image so your choice of props should be perfect and accurate.

Create Connection

The prop that you have selected must be connected logically with your target market. This requires a seamless workflow and clear marketing strategy because if the pros do not match with the advertising theme, it will give an awful experience.

Execute Your Props Campaign

Once you are done with what you have planned for props, advertising campaign, it’s time to execute. Display your ad at different places that you have decided and make sure it is placed in a same way across all targeted points.

Analyze Results

After you have executed your strategy, now you need to closely analyze the results. Assess that to which extent your audience has attached with the props and the message is delivered as you had planned. If it is like that, you are successful in your job and if not then it’s time to go through your plan and find out flaws to correct them.

Advantages of Using Props

Following are a few advantages of using props in marketing or advertising campaign:

Make Memorable

Use of props makes your message looks creative and thus makes it memorable by making it distinguishable from the others.

Create Realistic Thing

This is the primary attribute of a prop that it makes anything look realistic. It gives life to the objects that you have used.. Props are also a part of visual advertising that uses Graphic Design to make it more valuable.

It Grabs Attention

If you use props with creativity, it definitely attracts the people by holding their attention. If you have set the objective of increasing awareness, props can help you a lot.

To Add Fun

Props also help to make your message fun loving by adding life to it. It all depends upon the idea behind the marketing message that how you can use props to create fun.

Point Of Difference

This is the crux of this article hidden in this advantage that props helps to make a point of difference and allowing you to get an edge over your competitors.

Posted in Uncategorized | Leave a comment

The Little-Known Marketing Secret That Allows You To Write Advertising Homeruns

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities.

So, grab your inspector’s hat and let’s play Sherlock Holmes for just a moment. We’re going to do a little spying today and see if the “Sherlock” in you can turn up a few profit clues lurking all around.

This is the shortest course to the profit-land in this crazy fun business. The direct marketing or “mail order” business as we affectingly call it have a “secret” way of “spying” on the competition. It’s called “seeding.”

Very simply, seeding is where you get on other businesses mailing list

… for the sole purpose of snooping and finding out what’s going on in your selected marketplace.

This does several things for you.

First, you’ll start receiving offers from the company you inquired about plus competing companies. And these offers can be golden to you by seeing exactly who’s mailing what.

You’ll see firsthand what their winners are, how the copy reads, what offers are hot and ideas will start to catch fire.

And if you go the extra yard and actually buy something, you’ll experience firsthand how you were treated, what upsells they offer, and how they run the customer service side of the business.

Simply put, this is one of the best direct marketing educations you can get. And best of all… it won’t cost you a fortune.

Basically, you get a master’s level marketing education for the mere cost of a postage stamp and the time it takes to “sign up.”

Pretty damn cool, right? As my late marketing mentor Melvin Powers once told me, “There are no secrets in the mail order business.”

You’ll be tuned in to ‘real world-real time’ marketing methods and strategies. This is one of the best ways to stay up-to-date with powerful trends and effective marketing that’s cutting edge.

Seeding gives you another huge benefit…

… A swipe file right at your fingertips.

What’s that, you say? Swipe file? YES! Swipe File!

What’s a swipe file? Hey, I’m glad you asked.

A swipe file is a collection of marketing pieces that have a proven history of positive results. These ads are bringing in bucket loads of profits, leads, store visits or whatever action the ad is asking from the customer.

But how do you know if these ads are profitable or not? It’s not really that hard to figure this out… and you don’t have to guess.

If you see a marketing promotion (advertisement, sales letter, squeeze page, etc.) that runs over and over or is mailed over and over, then you’ll know for sure it’s a winner.

Most marketers, especially direct response type businesses loath wasting money. Again, if you see an ad repeated over and over again, you can rest assured that it’s making money for the advertiser.

Once you start building your swipe file you’ll want to see how you’re marketing stacks up to the competition. Ideas gleamed from your swipe file could be used to improve your marketing.

There’s no reason to reinvent the wheel. In direct marketing (or mail order), you have learned that there are no secrets. Everything is laid out there for you.

And by the way, did I mention swiping is legit… it’s sharply slices a huge portion of the learning curve!

Let me tell you a quick story about one of the most successful, profitable and effective direct marketing promotions to hit during the 20th Century.

It was 1974 and Martin Conroy was commissioned to write a sales letter to sell subscriptions for the Wall Street Journal.

No big deal, right? After all it was only two pages printed front to back… a mere 780-word letter.

But here’s the thing. Did you know that one of the most successful and profitable sales letter ever written…

This super-successful sales letter mailed for 28-years with almost no changes to the original copy. It raked in over an estimated TWO BILLION DOLLARS in gross revenues!

Take one of the most famous copywriting controls, The Wall Street Letter written by the late Martin Conroy. He in fact swiped it from a sales letter written many years before.

So what was the secret to this mega-success letter?

The secret, according to industry insiders, is that Conroy relied on a little-known “trick” to cheat his way to writing the pitch.

It’s helpful to know that Conroy’s letter was not beaten until 2002. It was beaten in two consecutive tests… the first test Conroy’s letter was beaten by less than 10%. The second by a huge 24%.

The second letter was written by copywriting legend Mal Decker.

So, the question is how did Mal Decker come up with a letter to beat the ‘unbeatable’ control?

The answer… again… it’s surprisingly simple… and you my friend can use this ethical “cheat” to produce blockbuster ads, web pages, sales letters, and just about any marketing piece you need to write.

Now I’m not saying its OK for you to straight out copy the ad word for word. Not at all… I’m saying it’s fine to borrow or swipe ideas, concepts and compelling parts that intrigue you and adapt them to your marketing.

Swiping is a great way to infuse new life in old copy and can often lead to more sales and leads.

So start your swipe file today and let the ideas flow.

Posted in Uncategorized | Leave a comment

PPC Is an Effective Advertising and Marketing Channel for All Internet Based Companies

PPC or Pay per Click is one of the best ways to draw targeted traffic to your websites. Most of the internet marketers use PPC as a part of their online marketing strategies. Even the new websites can expect to draw lot of traffic with PPC advertisements.

Let’s try and understand how.

What Is PPC?

Internet today has become one of the most visible mediums. Marketing and advertising on the internet is very effective due to its immense reach. There are many methods that are employed for this and PPC is one such model.

PPC is an advertising model for the internet where the advertiser pays the website owner for every click that his advertisement gets from the site. We have seen banner ads or display ads popping up on website and search engines that are related to our keyword search.

If a user then goes on to click the advertisement, the company that posted the ad will have to pay the host website for posting the ad and getting the click.

How Effective Is The PPC Model?

If managed properly, the PPC model can be very effective and give amazing results. Through this model you can immediately reach the target audience. Its reach is immense and if planned properly, you can get great results even with small investments in PPC. However, the higher the investment in this model, greater will be the visibility and thus more traffic inflow.

The results from your PPC plan can be gauged very quickly, as traffic starts flowing immediately to your website through your ads.

What Are Benefits Of The PPC Model?

Before finally deciding if this model can be effective for a business, let us understand its different benefits:

  • PPC being an advertising medium, the key benefit is visibility.
  • As it is a targeted advertisement platform, there is minimal wastage. The ad reaches the audience who are already searching for product or information related to your keywords.
  • The turnaround time of this kind of advertisement is almost instantaneously. An effective ad banner will create a lead instantly which is not possible through the traditional mediums of advertisement.
  • As you pay for only the clicks, so there is no wastage. Your outflow of money is directly proportional to the inflow of traffic into your website.
  • By using the call tracking mechanism, wherein a call gets directed to the user, we can convert the potential lead into instant sale.
  • By remarketing, ads can be displayed to people who had visited the site on an earlier occasion. These are people who have earlier shown an interest in your product and reinforcement could lead to sale.
  • As the effectiveness on your PPC plan can be instantly gauged, you can tweak your plan to get the highest returns from your investment.

Pay per Click is a powerful tool that can give instant results, if planned properly. Although it can be a costly medium, but the returns will far surpass the investments. Once the traffic flows towards your website, it is then the effectiveness of your website that can generate sales.

Posted in Uncategorized | Leave a comment

The Critical Importance of Recreation For Senior Citizens

As our population ages, there is increasing emphasis on teaching and learning lifelong recreational skills. Research has shown that recreation is an important part of an individual’s social behavior. Recreation plays a critical role in the lives of older adults by contributing to an improved quality of life. People who participate in recreational activities as senior citizens report significantly more life satisfaction than those who do not.

Physical recreation is especially important. Engaging in physical activity reduces almost every risk of disease, including heart disease, high blood pressure, colon cancer and diabetes. Participation in recreational activities improves mental health, as well. Again, research shows that older individuals who participate in recreational activities have better coping behaviors in response to stressful life events and daily frustrations. They learn that social support is important, and available, through these activities.

Unfortunately, we have come to view our older years as a time of diminishing activity and social interaction. As a result of these expectations, aging folks often assume they are incapable of recreational activity or that it will not be available to them. They often cite scarce financial resources, lack of transportation or declining health as reasons for avoiding these important activities. Although there is some validity to these concerns, we often overlook the increasing resources that are being dedicated to wellness among senior citizens. Some of these resources are:

  • Travel programs. Fees are usually required, but deep discounts for seniors are often available.
  • Volunteering. Seniors bring valuable experience, wisdom and compassion to others
  • Elderhostel. A world-wide travel program bringing affordable adventure and learning to seniors
  • Theme parks. Senior days! Special entry fees!
  • Entertainment and arts. Museum and theatre tours often provide discounts and transportation to seniors
  • Local parks and recreation programs. Great outdoor activities
  • Community Gardening. Check with your local parks and recreation office
  • Senior citizen centers. Free or reduced price meals and more!
  • Book clubs. Reading and socialization are a potent therapeutic combination for the brain

It is important for senior citizens and those who care for them to seek out recreational activities even at this time when they may be reluctant to do so. Research indicates that seniors who participate in these kinds of activities tend to remain active once they begin.

Western cultures sometimes view their aging populations as economic and social liabilities. In fact, when they are nurtured, they become assets. Recreational activities can provide help and motivation that seniors require to enable them to contribute their valuable time and wisdom in return for that nurturance.

Posted in Uncategorized | Leave a comment

Royal Caribbean Vs Regent: Choosing a Contemporary or Luxury Cruise

Since the cruise market emerged in the 1970s, options for a vacation have grown. Do you stick with a standard, or “contemporary,” cruise? Or, do you take advantage of all-inclusive package deals offered by luxury liners? Or, as river cruises are now a popular option, do you prefer the slower trip that spends more time in each port?

Essentially, the choice all comes down to the traveler – the type of trip and features he or she wants. Nevertheless, contemporary and luxury liners both have advantages.

Contemporary Cruises

While not the first liner, Royal Caribbean embodies the contemporary cruise. This particular brand consists of more than 20 ships, including two of the largest in the world, and also encompasses Celebrity Cruises as its upscale traveling experience.

Royal Caribbean’s larger ships mirror the amount of activities contemporary cruises offer. Baseline activities and entertainment covers spas for relaxation, gyms and other recreation facilities, evening shows, nightclubs, and multiple onboard restaurants. The sheer possibilities resulting from such combinations have created the “freestyle cruising” experience, one that, beyond the standard features of a ticket price and itinerary, a traveler can create alone.

Larger ships, as well, have resulted in expanding activities on board. Beyond the basics, a contemporary cruise may include nightclubs for all ages, restaurants for a larger range of taste buds, rock climbing walls and other high-level recreation options, and multiple slides and water activities.

The variable, freestyle, or a la carte cruise experience is often within the budget of many travelers and extends past activities. Such a cruise, be it in a Royal Caribbean or other contemporary ship, involves rotational or open dining, rather than the fixed schedule of years past.

Additionally, contemporary cruises are said to have more family-friendly features on board, be it activities and dining specifically for children or even child care run by experienced professionals.

Luxury Cruises

If Royal Caribbean liners represent the contemporary cruising experience, Regent Seven Seas Cruise is the apex of the luxury market. Considered one of the top-rated cruise lines, Regent consists of a small fleet – just three ships – with each vessel holding 700 or fewer passengers. The experience onboard, however, is considered more spacious and lavish, with personal service and gourmet food a top priority.

Part of luxury travels is the educational experience. Aside from excursions in each port, as well as trips going to less-traveled destinations, luxury cruises often include lectures and demonstrations, as well as other enrichment opportunities.

An aspect of Regent and other luxury cruises is all-inclusive deals. Tickets, while priced higher, cover the cost of not only food, a stateroom, access to pools and gyms, and entertainment, but also complimentary beverages, tours at ports, airfare, and hotel stays.

Travelers should keep in mind that luxury cruises are typically geared toward adults. Although activities may be on board for children, the full experience is designed with the adult traveler in mind.

Posted in Uncategorized | Leave a comment

Thailand Tour Packages

Thailand lies in the heart of Southeast Asia and surrounded to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the southern extremity of Burma. Thailand is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, who has reigned since 1946, making him the world’s longest-serving current head of state and the longest-reigning monarch in Thai history. Nowadays Thailand is experiencing fast economic growth because of Thailand tourism and famous tourist destinations such as Pattaya, Bangkok, and Phuket.

Thailand Tours are known for Thailand’s breathtaking natural beauty, inspiring temples, and the most excellent beaches of the world. Thailand is one of the finest, most reasonably priced tourist destinations for a seaside vacation. The beaches and islands of Thailand offer an amalgamation of excitement, exotic locales, recreation, entertainment and leisure that one wish to have during their Thailand tour packages. Thailand provides something for every kind of traveler on his /her vacation to Thailand, from Stupa-studded Mountains of Mae Hong Son to the limestone islands of the Andaman Sea, from dance clubs of Bangkok to the serene villages. Select some of Thailand’s most exotic tourist destinations and experience those with our service on Thailand tour packages which are perfect and suitable for every pocket.

Thailand is frequently referred to as a golden land, not because of the availability of any precious metal buried underground but because the country gives off certain lustre, be it the fertile rice fields of the central plains, white sandy beaches or the warm hospitality of its public.

Ranked amongst the world’s most fashionable vacation destinations, Thailand is a wonderful travel destination one should not miss. Whatever the age, infants to juniors, teens to adults, parents to seniors, the spectacular Thailand tour packages will leave everybody with a mind full of happy memories. In Thailand almost everything is available to make a Thailand tour package to please all tastes and lifestyles.

The cool season time in Thailand starts from November until the end of February. With its low humidity, comparatively low temperatures and clear skies, the cool season is the best time to go for a Thailand tour package, though regular days of high 20s and low 30s might make you wondering just who came up with the term ‘cool’. It is also the peak tourist season time in Thailand, so expect lots of new friends at the more fashionable tourist places like the islands and major towns.

While Thailand’s pleasant year round climate, impressive scenery and remarkable architecture are deservedly famous, its welcoming people and rich culture are equally fascinating. You will definitely get a priceless and educational insight into the wideness of Asian life as it produces the senses with a tremendous wealth of traditional customs, cuisine, music, dance and art. Far from a hassle, you will experience sight and sensations that most seasoned travelers only dream about touching. Drive off on a verdant tropical fairway at the various internationally designed golf courses, or be peacefully pampered within the ambient setting of a sumptuous spa. Submerge to the deep as you snorkel over colorful coral reefs swarming with vibrant sea life.

Posted in Uncategorized | Leave a comment

Things To Look For And Consider When Buying A New Pool Table

There are various sizes, styles, and types of pool tables for sale which makes finding the ideal table for your needs easy. Someone looking for a pool table for a home bar or a games room will likely have a different set of priorities to those of someone looking to equip an entertainment venue such as a bar or a social club.

Indoor or Outdoor

While indoor pool tables are by far the most common – and the only feasible choice for enthusiasts or players of a higher standard of play – outdoor pool tables are readily available and provide a cost-effective and durable entertainment solution for business owners.

Outdoor tables are fitted with a waterproof felt and a body construction that is designed to deal with varying weather conditions (rain in particular). This waterproof table surface typically delivers a game speed faster than that of an indoor table which may not suit everyone.

Establishments such as bars or youth clubs with an external area are a great place for an outdoor table, with the robust build and material quality making them ideal for situations where players may not take as much care when using the table as is often the case in a bar.

Indoor tables use a table felt that delivers a higher standard of game play. In the home it is often as much a decorative addition to a room as it is a source of entertainment, while in a pub on an evening you will rarely find a pool table without a crowd of people around either playing or watching.

Game Style

The 2 most commonly played styles are 8-ball (spots and stripes, yellows and reds) and 9-ball. While either game can be played on any pool table size, official competition sized 9-ball pool tables are much larger (7ft, 8ft and 9ft) than those used for 8-ball (5ft, 6ft and 7ft), with the balls themselves also being larger and heavier.

If you are looking to play both 9-ball and 8-ball (or other variants such as 7-ball pool) then you will need to ensure that the balls provided with the table are the spots and stripes style (which are also numbered) instead of the red and yellow which is more prevalent in the UK and other parts of Europe.

Other Features

Ball pockets will either retain the balls (requiring each pocket to be manually emptied after a game) or funnel them internally through to a central ball collection area (automatic ball return). Tables that feature an automatic ball return will usually return the cue ball to a different section of the table to the rest of the balls.

Included accessories should include at the least the pool balls and triangle, but will usually also consist of 2 playing cues and chalk. Before ordering any table it is worth double checking exactly what accessories are included in addition to the style of balls as previously mentioned.

If your home or business isn’t blessed with enough space to accommodate a pool table full-time then a folding pool table could be the solution. The folding mechanism involves rotating the playing surface into a vertical position, with the hinged legs at one end folding down, and those at the other end incorporating wheels to enable the table to be easily moved around while in this position.

Posted in Uncategorized | Leave a comment

Benefits of Consoles to the Society

The advancement of console devices has seen a wide application of the gadgets in various areas. Although initial design of consoles was meant to only entertain people who like video games, this aspect of the console devices is slowly fading away. These devices are today used not only as game playing gadgets but also communication tools. The following are the benefits of consoles to the society;

Entertainment and recreation

Recreation of the body and mind is something, which people are always seeking. With the busy lifestyle people are leading, their body and mind is fatigued and need to be rejuvenated often. Recreating the body and mind offers new energy reserves and provides wellness of the mind. Consoles have the ability to entertain people from the young to the old. Modern consoles are internet enabled and this means that users can stream music online. The users can listen to their favorite music and TV shows among other programs on the internet.

Educational benefit

When game-based learning approaches are properly connected to children’s interest, knowledge and skills, they can help children acquire new skills and knowledge easily. Consoles can be used as tools of harnessing children’s current culture. Gaming is an important part of pupil culture and it needs to be recognized by educational systems and harnessed for the benefit of engaging pupils in their learning experience.

Motion images and pictures help stimulate the learning experience of child unlike text books. With the console games, they can help engage and motivate children. The games can also be used in schools to prepare children for future life. Game design is a major employer in the job market and preparing pupils and students for the game-based careers is a good way to nurture their talents.

The role of consoles in children with autism

Autism is a disorder of neural development and it is mainly characterized by impaired social interaction, and communication. A child suffering from autism also shows restricted and repetitive behavior. Some console games have been designed specially to aid children with autism improve their speech and social interaction.

Communication

Modern consoles are ideal communication tools. They have features such as Skype and Wi-Fi internet connectivity. This means that people can make calls, send emails as well as text messages to their friendly, business associates as well as work colleagues. Moreover, the consoles can be used for business applications such as online shopping and internet marketing.

In essence, the use of consoles has diversified and today they are more than just game playing tools. They help young people learn. They help children with autism in developing their neural abilities such as speech and social interaction. However, one aspect that poses a challenge to users is the amount of inbuilt memory space. The consoles have a less memory capacity meaning that not much information can be stored. The use of r4 card helps in storing important data and information of the users such as music files, emails content, games, TV program episodes, and movies.

Posted in Uncategorized | Leave a comment

History Of Karaoke

?Always keep a song in your heart – it’s like karaoke for the voices in your head?

-Robert Fulton Abernethy

Music has been part of the development of every culture in the world. People had few forms of entertainment and song and dance were the biggest among them.

Karaoke came into existence in Japan in the early 1970?s when a group of businessmen asked popular nightclub performer Daisuke Inoue to make recordings of his songs for their entertainment. Since what they were really interested in was singing along, these businessmen also asked him to remove the singing from the songs and then display the lyrics. With some insight, Inoue realized that this could actually be a good business opportunity and he invented the first karaoke machine. This was actually a tape recorder that allowed people to play a song after accepting a hundred yen coin. Moreover, Inoue did not sell these tapes; instead, he rented them out. Although this amount was entirely too expensive for the Japanese, the trend caught on.

Karaoke started as supplementary entertainment, the kind placed as an alternative to drinking and eating. Machines were placed in hotels, parks, and restaurants for this very purpose. It took a few years for karaoke to come into its own, and when it did, it took an inescapable grip on the populace. The first sort of karaoke bars was a small booth with a karaoke machine and was referred to as a karaoke box. This could be rented on hourly basis to small groups for private entertainment. These developments took place even before karaoke had become popular recreation in western nations and karaoke boxes continue to be popular places in Japan. The karaoke bar, in its modern form came in to being when karaoke finally reached the west. The trend spread like wildfire. Soon, nightclubs, lounges, cafés, and restaurants in the US and Canada had shipped in karaoke machine for customer entertainment.

The latest karaoke machine use all sorts of media formats to play karaoke music. There are VCD and DVD versions that have become popular for household entertainment as well. Daisuke Inoue won the IgNoble Award in the year 2004 for ?providing an entirely new way for people to learn to tolerate each other?.

Posted in Uncategorized | Leave a comment