Local SEO Services and Internet Marketing for Business Owners

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing.

Small business owners, local business owners, and big corporations alike, generally speaking, all have recognized that internet marketing, search engine marketing, and mobile SMS marketing are all powerful, ethical, and efficient channels for broadcasting and advertising campaigns.

In a world of ever evolving technology, many industries such as marketing and advertising have reaped huge rewards in terms of being able to get there message in front of more people in a much cheaper and way more personal fashion. Compared to traditional direct marketing and advertising channels (and industry or type of business); internet marketing, SEO, PPC marketing, and mobile marketing – have all proven to be very cost efficient and very powerful mediums for generating new leads and sales for businesses.

If you happen to be a local business owner, there are questions that you should ask yourself and also strongly consider when it comes to internet marketing services and mobile marketing services for your business.

-Do you have a search engine friendly, up to date, clear call to action, easy to navigate, and mobile optimized website?

-Are you aware of the free places you can list your business or businesses on major search engines, which if set up correctly, can ultimately help your business within days of local business listing approval(s)?

-Have you seen the statistics proving internet marketing and internet advertising, mobile marketing, and mobile advertising for business owners and local business owners is one of the cheapest and most effective means of advertising and marketing?

-Have you searched on the top three search engines for keywords relating to your business and area to even see what your competition is doing online already? Check it out, you may be surprised.

-Do you know what local search engine marketing and local SEO means?

-Have you ever tried pay per click advertising and pay per click marketing for your business?

-What other forms of existing advertising and marketing campaigns and costs do you currently have?

-Have you ever used online advertising, online marketing services, and mobile marketing and advertising services?

-Are you ready to take your business into the next generation of marketing and advertising, or are you going to sit idly by while your competitors reap the rewards? You decide…

In a world full of financial hardship and loads of competition, every business owner needs to leverage every possible channel they can to make it through these rough times. Unfortunately everything costs money, but if you want your business to grow, you need to spend the money to grow. The proof is in the pudding people, internet marketing and internet advertising along with mobile marketing and mobile advertising is the next evolution in marketing and advertising, the question is what are you going to do about this for your business?

Do you think your business could use more information on internet advertising services, PPC marketing services, SEO Services, and/or mobile marketing services?

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Marketing and Advertising Forums

Forums related to marketing and advertising are generally seen on the Internet newsgroups and other online services or the BBS. Forums are mainly formed to exchange information on various products and subjects aided by a conferencing capacity. This allows participants to participate in question and answer sessions. They also comprise of various downloading fixes and demos. There are a number of marketing and advertising forums online that provide details about the industry as well as different products and also offer a number of trade links in order to connect with the manufacturers directly.

There are innumerable free marketing and advertising forums where classified ads can be posted to thousands of active clients. These forums are absolutely free and provide information about advertising and its growing importance, various products, services and programs. Although these forums are totally free, they require a registration before posting any free classifieds. This is generally the case when the forum is visited for the first time. Today marketing and advertising forums are a good way to gain the best possible information about different brands and products. These forums are also advertised using various techniques. Networking is considered a good option to advertise a particular forum. It is recommended that the name of the forum be advertised and should be posted on the message boards of people who are likely to be interested. Creating a newsletter is another good option to advertise since a number of active forum participants can subscribe to this newsletter informing family and friends about it.

Marketing and advertising forums are important sources for information and adequate knowledge about the marketing and advertising industry. These forums give a clear idea on the various prospects of this industry through question and answer sessions with a number of participants sharing their individual views.

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Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

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Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

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Benefits of Using Text Messaging Marketing in Advertising Campaigns

Phone advertising is a method of advertising through mobile phones. This kind of advertising occurs immediately where your customers gets your promotional information immediately. As opposed to other forms of advertising, SMS texts get checked and responded to within a few times and this is what is making it effective.

Besides being one of the fastest methods of marketing, mobile phone coupons have a 15%-40% redemption percentage growth compared to the ordinary used coupons that have attained an increase of just 2%. This is the reason why mobile marketing is growing so fast. Also, with this method, it means that customers have the freedom to choose to sign up to appropriate messages of their choice. Because of this, this method becomes less invasive compared to other forms of advertising.

In mobile advertising, vendors send marketing SMS to their prospective buyers who have approved to get them from their company. As a vendor, you give your text an exclusive keyword written approach to gain more attraction. Having done that, the receivers gets written texts introducing them different services as well asking them to verify if they’re enthusiastic about signing up to your feature updates. After they have said yes, you can then send them promotional messages to their phones whenever there is something that is happening in your business.

Mobile marketing is one of the growing techniques that you can use to promote businesses, products, offers as well as new developments nowadays. Via mobile advertising, for example, healthcare practitioners can save their efforts and money by just sending their patients an SMS telling them about their next appointments. As compared to traditional strategies of advertising, this method is more affordable, personal as well as immediate. This has improved clients’ loyalty, attention and revenue, because it makes a very good connection between clients and businesses. This is one of the key factors that have led to its fast growth.

With the present rise of new generation of mobile phones, the computers will have to be modified in a certain way since people can access the web via their mobile devices. And for people who want to get a new kind of business client, they can use mobile advertising as a way to do this. At the same time, mobile advertising is a good way in which a company can develop its profile or brand with correctly focused customers. Mobile marketing is mostly used for product releases, coupons, offers and unique promotions. Besides its mobility, mobile advertising is valuable because it enables one to obtain precise records of promotion outcomes.

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Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.

Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.

The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.

The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.

The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

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The Real Difference Between Marketing and Advertising

They sound similar but in reality they are not.

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

Advertising is one of the most important components.

Advertising is for sure, the most important component of the marketing strategy, at the same time is the most expensive. Advertising is about sending the message to a public regarding a company, services or products. At the same time, advertising represents the behind the scenes work process, which includes the development of several strategies and methods to finally capture the attention of a target audience. These strategies includes planning several actions like the following: purchasing ads, deciding where to buy the ad space, the media to be used the time, the frequency and several other factors. The mediums used to put the advertising are the following: mail, newspapers, television, internet, email, magazines flyers, billboards, etc. Television is considered the most popular one, although the internet is the one becoming popular faster.

Consider marketing as the whole cake.

One excellent approach to make a difference between marketing and advertising is seeing marketing as a whole cake and advertising as a piece of one cake. Some other pieces of the cake are: product designing, product pricing, customer satisfaction, market research, sales, etc. These pieces of the cake are expected to work independently, but at the same time as a whole, to achieve a much bigger goal. To illustrate this, we can think about the process of selling a specific process, and at the same time, build reputation of the company involved in a specific market. This is way marketing can be seen as a marathon process, which involves several tasks that take several hours or even days of research. This research, is the marketing process which requires more time. The reason of this, is related to the fact that it involves the deeply understating of the way people behave towards a specific product. Other two elements that also require a lot of time are: product design and developing an advertising strategy. The components that require much less time are: executing advertisements and sales. Similarly, marketing can be seen as a medium between the product consumers and the company.

Companies often make the mistake of confusing advertising with marketing.

Most of the times, companies, specially new ones, make the mistake of confusing both. What they do is compete with huge well-known companies in advertising, ignoring what’s behind. To illustrate this, we can think about a logo. For several business owner, the logo represents the most important factor of the company in their advertisements. They have the believe that a better logo will bring more sales. True is, that the logo is good, only if the reputation behind a company is good, in other words, the reputation of a company makes the logo. It’s imperative that the log, reflects the company’s values. It’s important to keep in mid, that these big companies invest a lot of capital on advertising, new companies can’t afford to do the same. Based on this, the most important thing is to invest money and time in establishing a communication with the consumers. The message should tell the consumers, that the company understand their needs. It’s about educating the consumers, it’s about giving them an understanding that the company knows what is doing and that it’s the best doing it.

Smart marketers are aggressive in approach rather than passive.

Smart marketers have the ability to really provoke reader’s minds by suggesting the to perform certain actions, instead of just telling them the existence of the product. They also know how to bring to the company, contacts (including names, addresses and phone numbers), who are interested in using the services of the company. They do this, by using what is known as aggressive marketing. Here is the key of a good marketing campaign, it definitely speaks a lot about a specific company and the services and products it offers, then the advertising is what provides the special touch to that very hard work the marketing professionals did.

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9 Downsell Campaign Offers to Get Abandoned Shopping Cart Contacts to Buy From You

Shopping cart abandonment is a huge problem that leads to lost ecommerce sales.

Shopping cart abandonment is when a prospective customer who starts the process of buying a product or service online, but then drops out before buying.

Shopping cart abandonment can be as high as 80 percent. In one study by Barilliance, shopping cart abandonment rates were 77.24% in 2016 and 78.65% in 2017. That’s over three-quarters of consumers that land in the shopping cart. The rate is over 80 percent among mobile users.

There are many reasons why consumers abandon shopping carts. Unexpected shipping fees, long and confusing process, too many clicks and pages, plus website errors and crashes.

Yet all is not lost if you have a downsell campaign. In fact, a downsell campaign with good sales offers can help you recover these lost revenues and get the consumer back to buy.

A downsell campaign occurs after a prospective customer abandons a shopping cart or order page. It involves a series of emails each with a link to a distinct landing page with a new offer. This new offer fulfills the customer’s needs and wants while lowering their perceived risk. In some cases, it reduces the price of a product or service.

While you can have downsell offers for all types of contacts, they are best to use to convert a lead into a new customer than an established customer. That’s because some customers will take advantage of your strategy, causing you to lose profits.

Here are 9 downsell campaign sales offers you can present to consumers who abandon their shopping cart.

Downsell Campaign Strategy #1: Free Trial Offer

A free trial sales offer lowers perceived risk of buying. It enables the customer to experience the benefits of the product or service. Then when the trial period is over you charge their credit card if they did not previously cancel. The two drawbacks are NOT getting paid in advance and potential loss of sale if the customer cancels. At least you’ve got them back to try it.

Downsell Campaign Strategy #2: Offer Same Product at Same Price Plus Add a Bonus

Adding a bonus to your offer increases the value of the deal. The customer can feel they are getting more from you, so their perceived value is higher. The thing is you can be creative with the types of bonuses you offer. It can involve a complimentary product or service, a consultation, educational product or event.

Downsell Campaign Strategy #3: Offer the Same Product or Service at a Lower Quantity

By offering the same product at a lower quantity, such as size, the customer wins by getting what they want for less cost. You win by earning a customer and lowering the quantity you give for a lower price, so you can earn a profit. This strategy enables you to develop a loyal customer rather than losing them entirely.

Downsell Campaign Strategy #4: Coupon For Next Offer

Offer a coupon for their NEXT purchase if they buy now. For example, if you have an eBook you sell for $30, then offer the contact a 10% off next purchase of any product if they purchase the eBook for $30 now. There is little risk to you because you get full price for the first product sale.

Downsell Campaign Strategy #5: Offer Same Product For Less at Prompt Redemption

You could offer the same product at a lower cost. But with a twist that they must take you up on your offer now or it expires. The customer wins by getting a better deal. You win with a new customer. You’ll gain profits by selling to the customer in the future.

Downsell Campaign Strategy #6: Offer the Same Product With Discount Plus Bonus

Here you give them two things they did not have before. First, they get a discount on the same product. Plus, they receive a free gift. The customer gets a double win. Greater value at a lower price. You win by getting a happy customer who can buy again from you. If your sales offer is a digital product bonus, then there’s no added out of pocket cost after the first creative fee.

Downsell Campaign Strategy #7: Offer a Different Product or Service at a Lower Quantity

You could have a sales offer for a different but less costly product that may satisfy the customer. The customer wins by getting a product at a lower cost. You win by getting the customer.

Downsell Campaign Strategy #8: FREE Shipping

FREE shipping is a cost saver to the customer if you sell a physical product. The cost of shipping is an expense that can offset your tax liability. The upside is you get a customer with potential for future sales and repeat orders. Shipping costs are among the biggest reason for abandoned shopping carts. A sales offer with FREE shipping can get the customer to buy.

Downsell Campaign Strategy #9: Double the Offer Plus a Bonus

This strategy appeals to customers who want greater value, rather than lower price. Not every prospect walks away from an initial offer because the price is higher than what they want to spend. Some prospects have money, but want greater value. Doubling what you sell – or increasing quantity – can boost customer perceived value. When you add a bonus on top, they see they get more than what you offered the first time.

In summary, an abandoned shopping cart is very common in ecommerce. But you can recover some of these lost sales with a compelling sales offer that gets these contacts back to buy.

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Instant Messaging for Online Shopping

E-commerce websites are now-a-days opting various Tele-communication technologies to provide effective customers service. The hotline services or email support services from e-commerce websites often create hassle for the customers. Live chat option is the trending technology, where the customers can then and there communicate with the vendor regarding the size, color and quality of product.

Instant Messaging empowers clients to ask fundamental inquiries while shopping for a product or a service. E-commerce suppliers frequently report that live chat programming empowers them to address the sorts of specific inquiries that aren’t normal enough to warrant a reply in a FAQ area yet that can have the effect in bringing a deal to a close.

Through Instant Messaging (IM) tool the users can make point-point HD video calls. HD video calling provides customers a rich experience in availing the support services form the e-commerce companies. The advantages of live video chat in e-commerce websites for both clients and the vendors include: Real-time, one-on-one individual customer support. Client reps can impart Web screens to the client, impart the website route, and direct them to the site page and product(s) they get some information about. Clients can see the item up close. Reps can likewise help clients with inquiries regarding strategies on the best way to do something with an item. Create individual associations from social discussions and client help. Make internet shopping more proficient and agreeable.

How to use IM:

By enabling the live video chat option on every page of the e-commerce site, the customers can click on the video chat option to get live and instantaneous support from the vendors. Here there will be options for one-way or two-way video chat, in one way video chat the customer need not have a camera. In one way video chat, only customer support executive’s video will be visible to the client. The particular shopping associates can explore the website, give item suggestions, think about stock, exhibit item peculiarities, and examine insights about stock shades and examples.

Advantages of IM for online shoppers:

Video chat option in web shopping renovate the e-trade destinations as it would make the webpage more reliable, enhances number of leads, reduced number of product rejections. The following are the various advantages of live video assistance for the customers:

• Can visualize the product

• Check for the product availability based on the size and color

• Having clear knowledge on the product by discussing with the sales guys

• Though live video chat the customers can have the personalized shopping experience as of the real physical shopping.

• Complaints or after sale support will be more enhanced as the customer can clearly show where the product is damaged or how the product is not performing well.

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Banggood App 5.20.0 Brings You to The New Shopping Experience

Banggood app is one of the top shopping apps specialized in providing online shopping service for you. Here comes good news. It upgraded to 5.20.0 version, which is believed to offer us a more convenient shopping experience. Now, let me show you what new functions are given to this shopping app.

Group Buy Function Make You Save More

The first new function that you may be crazy about is that it added money off activities, which mean that a complete new promotion activity will be available for you. So you can buy more without spending too much money in a new way. In addition to coupons, flash deal, the app only and other inherent promotion activities, it also provides you with the Group Buy function. That is to say, you can buy a product at a discounted price by starting a group. Once there are 2 participants in your group, you can unlock the discounted price. But only new users can be invented to join the group. More detailed information about the usage rules, you can go and check the Banggood app.

Bug Fix and Performance Improvements Promise You a Fluent and Secure Shopping Environment

The second new upgrade added to the Banggood is bug fixes and performance improvements, which guarantees you a fluent and secure shopping environment. Once there is a bug when you are shopping with the app, it can fix the bug quickly, keeping you away from the app flashback and other unpleasant experience that you often suffer in using other shopping apps.

Let’s Enjoy a New Shopping With Banggood

Apart from these two amazing upgrades, Banggood is inherent with a variety of wonderful features and functions which includes Smart sale notification, Smart recommending mechanism, Free shipping, and multi-payment methods, App only, coupon center and so on. All of them combined offer you a new app for you, promising you a completely new shopping experience with Banggood.

Bottom line

From what I mentioned above, Banggood App 5.20.0 can provide you with a more convenient and valuable shopping service. If you have been the user of the app, please quick upgrade it to the 5.20.0 version and enjoy the new experience brought by the new function. If you are not the user yet, just download it at Google Play or App store. Once you become the user of the Banggood app, you can get 10% off coupon. So just have a try now.

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